On June 20, 2025 Governor Abbott signed SB 2024 into law-ushing in one of the strictest crackdowns on e-cigarette and vape products in Texas history. The law takes effect September 1, 2025 and has major implications for anyone selling or manufacturing vape products, especially those containing cannabinoids.

Read the full bill text here: SB 2024

Here’s what SB 2024 does:

Bans Specific Vape Products & Packaging:

As of Sept 1, it will be illegal to market, advertise, or sell any vape or e-cigarette product that:

    • Contains or is marketed as containing cannabinoids, alcohol, kratom, mushrooms, kava, tianeptine, or derivatives of those substances.

    • Includes child-appealing design: Characters, candy flavors, or packaging that mimics popular brands aimed at kids.

    • Is shaped like non-vape items: Think vapes disguised as pens, USBs, phones, lipsticks, headphones, etc.

    • Is manufactured in or marketed as from China (or countries deemed “foreign adversaries”).

Steeper Penalties

Violating these terms is now a Class A misdemeanor (up from Class B), which could mean up to a year in jail and a $4,000 fine per offense.

Who This Affects

    • Retailers selling hemp-derived cannabinoid vapes

    • Wholesalers or manufacturers distributing from out of state or China

    • Any brand with non-compliant packaging or ingredients

What’s NOT Banned (Yet)

    • E-cigarette products that are manufactured and filled in the US.

    • Non-inhalable cannabinoid products (like gummies, tinctures, and topicals) are not addressed in SB 2024.

    • Devices and liquids used with prescription medical devices are exempt.

What’s Next?

This law takes effect September 1, 2025, so now is the time to:

    • Start moving away from cannabinoid vape products to ensure compliance by Sept. 1.

    • For e-cigarette products: Adjust sourcing away from banned countries and ensure brands do not fall under restricted marketing.

    • Ensure you’re not selling or marketing prohibited ingredients.

If you have further questions please reach out to the Texas Hemp Business Council or contact your attorney for guidance on how to remain compliant.